This book is for those who want to be better leaders and better people. It is neither a magic recipe nor a short-cut to success. At heart, it identifies the basic principles of success in business, but ultimately how your people are the life of your business.
HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
Dare to Lead Like a Girl is a holistic look at how to achieve purpose and joy at work. It is about turning the world of work into a place where empathy, intuition, passion, and resilience take their rightful place, where women can lead like women and men can tap into their more feminine leadership traits and dare to lead (more) like a girl!
Are you a business leader or industry professional wanting to review your current success and circumstance, then re-align and plan for a successful future with profound change in mind?
Workforce capability is an organization’s ability to accomplish its objectives through its people. This not only requires capable people, it also requires the effective operation of the working organization. As such, this book takes a holistic and integrated approach to workforce capability development.
How women can be their authentic selves in male-dominated professions
Women chose to enter male-dominated professions, such as the military, police or emergency services, for many reasons. However, for many women, the reality is that they lose themselves in conforming to institutions built by men for men. They become blind to the systemic discrimination and cultural barriers that make it hard, even in 2019, for ......
Pauline Kramer-Saxon tells her story, as well as those of a wonderfully diverse cast of women (and some men) who pass through her lingerie store, Secret Women’s Business.
It can be difficult to see the winning tactics of the competition. It’s much harder to see the strategy that created the win. The Martial Art of Sales delivers an arsenal of sales tools to out-manoeuvre the competition in a competitive marketplace.
Using aviation principles to boost organisational performance, reduceerror and get the best from your people
This book outlines how you can take the lessons learned in the aviation industry and apply these in your organisation to improve organisational resilience and performance, reduce errors and utilise the full potential of your people.