HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
It's no secret that we are living in the Digital Age. Technology companies make up seven of the world's ten largest firms by market capitalization. And the key to their success is the key to all modern organizations. Jonathan Smart, business agility practitioner, thought leader, and coach, reveals the patterns and antipatterns that will help ......
Managing Remote Staff: Capitalize on Work-from-Home Productivity offers small businesses -- and managers in businesses of any size -- practical advice, strategies and case studies for managing employees who are out of sight, but NOT out of mind. Managing remote workers is nothing new, but its prevalence has been impacted significantly by COVID-19. ......
True Tales of How Not to Do Business in the People's Republic
Jack Leblanc arrived in China in 1989 intending to teach for just two years. He was to spend the next two decades on a very different learning curve as he became involved in a series of business ventures in almost every part of the Middle Kingdom.
This book brings the reader up to date on the stories behind the people and events that have transformed America's museums from their beginnings into today's vibrant cultural institutions. Updates include color timelines, material on digital curation, emergent exhibitions about civil rights, immersive museum environments, and more.
There are 582 million entrepreneurs globally and 60% of people who start a small business are aged between 40 and 60. Unlike younger generations, small business owners in this age group did not grow up with computers, the Internet, tablets or smartphones. Everything had a manual process and marketing was word of mouth or traditional media ......
An expose of the Australian charities sector, its history, current size, makeup, with case studies revealing the different charitable organisation types, ways of being or becoming fraudulent, and the regulatory approaches.
How to survive and thrive in the new global reality
The world has changed. Asia and the West have converged, and the old borders, rules and ways of working no longer apply. The key skill of the 21st century will be the ability to interact effectively across the Asia/West intersection and the new blended world.
