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E-commerce: business aspects [KJE]
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  • Social Media and Integrated Marketing Communication

  • A Rhetorical Approach
  • Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
  • ISBN-13: 9781498516167 (Paperback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • Price:
    AUD $103.00
  • Stock: 0 in stock
  • Local release date: 14/05/2015
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: E-commerce: business aspects [KJE]
9780815706458 Add to Cart Academic Inspection Copy
9780815734833 Add to Cart Academic Inspection Copy
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