Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives.
Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding social media as epideictic rhetoric can offer a temperate and informed perspective of the implications of social media in IMC.
Drives more website referral traffic than Twitter, LinkedIn, Reddit, and Google combined. Market your business, train your team and drive sales. Or market yourself and your hobbies that could become a business. Within 6 laminated pages, our author and Pinterest guru covers all aspects of creating an active account whether for your company or ......
QuickStudy Laminated Reference Guide to Customer Payment Options
Entrepreneurs and small business owners, get everything you need to know about getting paid. Technology for processing payment transactions is changing the way your business can look and feel to your customers and potential customers. It is easier than ever to start your own business with the tools available. In 6 laminated pages you will get a ......
Online Marketing for Small Businesses in Easy Steps is aimed at the Small Business Owner. It is very much focused on building your platforms from a marketing perspective. This guide looks at your website, blogging platforms as well as diving into the mechanics of social networking sites such as Facebook, LinkedIn, ......
This new edition introduces the basic concepts in computer networks, blockchain, and the latest trends and technologies in cryptography and network security.
New reality a customers find you online and you can grow your business using evolving technologies and marketing tools that are often FREE. This 6-page laminated guide is loaded with statistics so you know what drives customers to local businesses, and more importantly, how you can do it using the right tools. Suggested uses: o ......
