Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Harnessing the Power of Conversational AI to Drive Customer Engagement
Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.
Harnessing the Power of Conversational AI to Drive Customer Engagement
Voice Marketing is filled with real-world examples and behind-the-scenes stories, grounded in research-based theory and clear-eyed practice on how to use conversational AI. The ideas are immediately implementable, so marketers can get the most out of voice right from the start.
This new edition introduces the basic concepts in computer networks, blockchain, and the latest trends and technologies in cryptography and network security.
Database Security: Problems and Solutions describes and demonstrates how to resolve database security issues at the design, implementation, and production phases. Database security considers and implements those measures or controls in more specific ways than are generally realized in the broader realm of information security.
The Fall of Big Data and the Rise of the Blockchain Economy
A compelling examination of The Age of Google, data gathering and the true cost of ‘free’ services, the Google mindset and its impact on user security, and what lies ahead for Silicon Valley and the future of ‘cryptocosm’—the new architecture of the blockchain and its derivatives. Gilder covers the evils of the Google Age: porous Internet ......
This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives.
This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives.
