This book presents the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.
Lies in Political Advertising and How They Affect the Electorate
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Activate your employee ambassadors on LinkedIn (TM) to enhance branding,
Harness the power of employee influence and create enthusiastic brand advocates. Well-supported Employee Ambassadors on LinkedIn (TM) are powerful allies who can help your organisation attract new clients and fresh talent. This book is your one-stop guide to setting up a successful Employee Ambassador project on LinkedIn (TM) in just 10 ......
A One Stop Shop for Any Business to Identify Where it is in the Sales Pr
This book is designed to help business owners construct and implement their sales strategy. Understanding how a sales team operates within a changing environment and having a proactive approach will have a big impact on a company's future success.
212 Pages of Real World and Easy to Implement Strategies to Make More Sa
You've heard the term ..".in a New York minute," and you have your own ideas of what it means. Jennifer Gluckow defines it as "fast, clear, direct, and successful." That's the way of New York, and it's the way sales are made (or lost) in New York City, and everywhere else on the planet. Jennifer Gluckow's concepts and strategies for selling ......
In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.
How to skyrocket your profits - a treasure trove of a book
crammed full of time-tested strategies and techniques to
help you to get more customers, get more out of your
customers and to keep them coming back for more. This
really is the ultimate, hands-on,`painting by numbers '
guide to help you achieve rapid business success. ......
