This amazingly comprehensive guide is a must for business students, professionals or anyone looking to broaden their business vocabulary. This 6-page laminated guide is packed with 100's of daily business terms.
Marketing, Advertising, and Public Relations in the Consumer Revolutio
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
This book is designed to introduce the concepts of data science to professionals in engineering, physics, mathematics, and allied fields. It is a workbook with MATLAB code that creates a common framework and points out various interconnections related to industry. This will allow the reader to connect previous subject knowledge to data science, ......
With the rise in data science development, we now have many remarkable techniques and tools to extend data analysis from numeric and categorical data to textual data. Sifting through the open-ended responses from a survey, for example, was an arduous process when performed by hand. Using a case study approach, this book was written for business ......
Whether it's in a one-on-one meeting with the boss or at an international conference to an audience of thousands, presenting information is a integral part of modern working life. And since few businesses offer any training in presentation skills, nearly everyone dreads these occasions: even the most confident can give mediocre talks simply ......
Every manager has to make presentations of various kinds. No matter what the presentation is, however, most of us prefer not to do them at all. Presentations represent the second greatest fear to managers (after going to the dentist!). This book contains 100 great ideas to make your presentations go smoothly and successfully. Researched from ......
This practical book gives students the fundamental knowledge and skills necessary to communicate more effectively and interact more productively in the small group setting. The fourth edition features new content on communicating within virtual groups and conducting online meetings.
The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between an organization and key stakeholders. Scholars of communication, public relations, and leadership will find this book of particular interest.