Create Customers for LIfe and a Life for Yourself!
If you've ever thought you're the only one who truly
cares about service and you're not sure how to maintain
the motivation, a moment at The Customer Service Zoo may
be just what you need. Feeling uninspired while preparing
his new service strategy, Phil finds himself taking his
daughter to the zoo. There the animal antics set him off
on a ......
Sales in Easy Steps is packed with great tips and advice on selling. It will help you: have a positive and competitive attitude to ensure that you achieve all of the goals that you set yourself or are set for you develop outstanding communications skills learn how to gain valuable information with great questioning techniques plan ......
Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world's best companies.
Essential reference and test prep for students in the digital marketing college course, and a great tool for business professionals. This handy six page laminated reference is perfect for those in marketing and a must-have for those who are not but need to understand the concepts, terms, and principles of digital marketing.
Do you want to take your sales success to the next level? Some sales programs drape a shroud around sales success as if a guarded secret; others set out strict rules and steps without regard to context and expertise. But in reality, making the sale is much simpler. In his new book, Sweet Sales, Dr. Sweet presents powerful selling ......
Online Marketing for Small Businesses in Easy Steps is aimed at the Small Business Owner. It is very much focused on building your platforms from a marketing perspective. This guide looks at your website, blogging platforms as well as diving into the mechanics of social networking sites such as Facebook, LinkedIn, ......
Seven Customer Service Habits That Create Confidence with Everyone
Want to amaze your customers, impress the people you work with, and outshine your competition? In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life.
Every time someone calls a business they have chosen that
organisation as a possible supplier of something they
want. Each incoming call is not just a possible customer,
but a probable customer. They are a hot opportunity that
has come knocking at the door, and are the most likely
buyers any business will encounter. Converting them ......
Selling is crucial to the very survival of any company. This book contains 100 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple ......
This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives.
Taking a close look at the complexities of bringing an artist’s work to their audience, this practical guide will help readers through the maze of marketing possibilities that confronts the music industry. It builds understanding of the fundamental issues and examines the theory and practice of best leveraging both paid and ‘free’ opportunities.
The Secrets to Building a Consultative Selling Approach
Now in an expanded second edition to include new technologies, and incorporating post-pandemic developments, this is the first book to focus solely on developing the readers' personal wine selling skills-for producers, distributors, and direct to the consumer. It comprehensively provides a practical approach to developing exceptional wine-selling ......
Integrated Marketing Communication for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of todays digital first media landscape.
Consumer Traits, Self-Regulation, and Marketing Ethics
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
NEW 4th EDITION! Good Service is Good Business: 7 Simple Strategies for Success Catherine DeVrye Boost your bottom line and staff morale with these practical and simple to implement ideas. After the initial success of the #1 best-seller in Australia and Taiwan; here's the new 4th edition of Good Service is Good Business. First published by ......
In "Marketing in Easy Steps, " Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing. Her great marketing tips and advice will help both aspiring marketing professionals and seasoned veterans write successful marketing plans, avoid making costly ......
Contains checklists, charts, do's and don'ts, summaries and special tips for marketing. This guide helps you with the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies.
The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position.