This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
SweetSuccess delves into the complexities of excellence and how to achieve it in all areas of life. The author intelligently and astutely explores myriad realms of topics that balance faiths, cultures, social mores, relational lifestyles, philosophies--the whole gamut of life--to expand and enhance readers perspectives and worldview.
It can be difficult to see the winning tactics of the competition. It’s much harder to see the strategy that created the win. The Martial Art of Sales delivers an arsenal of sales tools to out-manoeuvre the competition in a competitive marketplace.
How to Create an Unfair Advantage Over Your Competition
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt."
Better customer service? Guess what? All of your competitors say they provide the ......
Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. Online Marketing for Small Businesses in easy steps, 2/e covers all the key digital marketing channels you should consider deploying to generate a stronger, and a more loyal customer base.
Taking a close look at the complexities of bringing an artist’s work to their audience, this practical guide will help readers through the maze of marketing possibilities that confronts the music industry. It builds understanding of the fundamental issues and examines the theory and practice of best leveraging both paid and ‘free’ opportunities.
Workforce capability is an organization’s ability to accomplish its objectives through its people. This not only requires capable people, it also requires the effective operation of the working organization. As such, this book takes a holistic and integrated approach to workforce capability development.
Do you have all of the prospects you need? Few of us do! Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you! In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly. With The Last Prospecting Guide You'll Ever Need ......
Seven Customer Service Habits That Create Confidence with Everyone
Want to amaze your customers, impress the people you work with, and outshine your competition? In Be Amazing or Go Home, Shep shares the secrets behind making his motto "Always Be Amazing!" an everyday lifestyle and shows how you too can become exceptional in business and in life.
6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty
A book unlike any other customer service guide, Willie's Way translates Willie's common-sense wisdom into simple, practical applications. Each chapter looks at one of the six service secrets and explains how and why it works. From listening to customers, to offering them special favors, to making every customer connection memorable, these proven ......
5 steps to powerful and strategic communications using your organisation's own resources
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in todays attention economy.
Graham Clinch graduated with a BA Magna cum laude from Villanova University in 1964 and earned a Masters degree in Psychology from Sydney University in 1974. IBM provided a rounding in Human Resources prior to his leading and directing the HR departments for two multi-national companies.
How Impatient Organisations Build Profitable Brands, Fast.
A practical and inspiring guide to building brands in this modern, fast paced business environment. Leveraging the latest in marketing science, first hand experience and behind the scenes case studies. You will learn the four key foundations for growth: 1. Find your consumers’ most valuable PROBLEM 2. Design a clear SOLUTION that delivers ......
How to Deliver a Customer Service Experience That Disrupts the Competiti
When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.
Theres a reason they call it a convenience store - because its convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a ......
If you're just starting out in business, or are a seasoned entrepreneur, business owner or marketing professional, "Buying Customers" will give you new insights and inspiration to boost your efforts in a way that turns all of your sales and marketing investments into guaranteed results!
Managing the employee life cycle - Hire, Manage, Well Being & Exit
The barrier to start a business is at its lowest but the task to start, build and run one is as difficult as it has ever been. There are legal challenges to be faced within employment law; there’s the cost of hiring and managing employees, whilst trying to avoid and prevent sexual harassment, bullying and terminations - to name just a few.
