Marketing Practices and Messages in the Age of Aging
While adults 65 and older control 70% of disposable income in the U.S., most marketing campaigns devote under 10% of their budgets to seniors. Engaging students in strategies and practices for this age of longevity, this text features professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.
Marketing Practices and Messages in the Age of Aging
While adults 65 and older control 70% of disposable income in the U.S., most marketing campaigns devote under 10% of their budgets to seniors. Engaging students in strategies and practices for this age of longevity, this text features professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.
A One Stop Shop for Any Business to Identify Where it is in the Sales Pr
This book is designed to help business owners construct and implement their sales strategy. Understanding how a sales team operates within a changing environment and having a proactive approach will have a big impact on a company's future success.
Sales in Easy Steps is packed with great tips and advice on selling. It will help you: have a positive and competitive attitude to ensure that you achieve all of the goals that you set yourself or are set for you develop outstanding communications skills learn how to gain valuable information with great questioning techniques plan ......
Drives more website referral traffic than Twitter, LinkedIn, Reddit, and Google combined. Market your business, train your team and drive sales. Or market yourself and your hobbies that could become a business. Within 6 laminated pages, our author and Pinterest guru covers all aspects of creating an active account whether for your company or ......
Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Y
What makes some brands stand out from the pack year after year? This work defines the key ingredients that go into passion brands - brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. It identifies the social factors that have made passion brands the driving force in consumer marketing.
Online Marketing for Small Businesses in Easy Steps is aimed at the Small Business Owner. It is very much focused on building your platforms from a marketing perspective. This guide looks at your website, blogging platforms as well as diving into the mechanics of social networking sites such as Facebook, LinkedIn, ......
Taking a close look at the complexities of bringing an artist’s work to their audience, this practical guide will help readers through the maze of marketing possibilities that confronts the music industry. It builds understanding of the fundamental issues and examines the theory and practice of best leveraging both paid and ‘free’ opportunities.
Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty and support as audiences shift, grow, and change. Museum Branding: Reimagining the Museum is a forward-looking survey of museums as they navigate the present, and plan ......
Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty and support as audiences shift, grow, and change. Museum Branding: Reimagining the Museum is a forward-looking survey of museums as they navigate the present, and plan ......
The success of any business depends upon effective marketing. This work provides an explanation of the core skills and concepts needed to market your business profitably. It also offers techniques for building and maintaining a long-term profitable market position.
Every time someone calls a business they have chosen that
organisation as a possible supplier of something they
want. Each incoming call is not just a possible customer,
but a probable customer. They are a hot opportunity that
has come knocking at the door, and are the most likely
buyers any business will encounter. Converting them ......
The Definitive Plan for Forming and Managing a Successful Master Mind Group
Many people have tried to set up Master Mind groups but have failed or become frustrated with the lack of results relative to the cost of time and money. With this guide, you will benefit from timeless, proven strategies for harnessing the power of the Master Mind and magnifying your capacity for achievement. The world's most successful ......
Economist Ryan Murphy explains divergences between popular and informed opinion on the value of the institutions of the modern world, including globalized markets, science, and pluralism. The public expresses hostility for these institutions both in the voting booth and in their private lives, and even through the marketplace itself.
Contains checklists, charts, do's and don'ts, summaries and special tips for marketing. This guide helps you with the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies.
In "Marketing in Easy Steps, " Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing. Her great marketing tips and advice will help both aspiring marketing professionals and seasoned veterans write successful marketing plans, avoid making costly ......
In this book, Emily Beth Hill utilizes Martin Luther's theology of the Word to develop a theology of marketing to help the church address pressing questions in a market-driven world. Hill demonstrates that only the proclamation of the gospel can liberate human beings in a consumer society.
