Marketing, Advertising, and Public Relations in the Consumer Revolution
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry's up-to-date ......
Marketing, Advertising, and Public Relations in the Consumer Revolution
The fourth edition of Social Media Strategy is an essential step-by-step blueprint for innovating change, supporting traditional marketing, advertising, and PR efforts, and leveraging consumer influence in the digital world. With a completely integrated marketing, advertising, and public relations framework, Keith Quesenberry's up-to-date ......
Improvement is not innovation...and innovation is essential if your aim is to survive in today's business environment.
Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want ......
Industrial, consumer products and services companies all
face different challenges, and this report addresses them
all. Each chapter looks at one part of the planning process,
explaining the methodology, planning techniques and
structures, with examples, formats and checklists to help
you implement the key account planning process. This is ......
Test, Monitor & Constantly Improve Your Selling Skills
Many books simply lists prescribed techniques and leave
the reader to interpret them. What makes this book
different os hat is provides clear, practical advice on
every aspect of making a sale, but you'll also find much
more: templates, tables, exercises and stimulating ideas
to develop your sales techniques and monitor your
progress in a ......
Do you want to take your sales success to the next level? Some sales programs drape a shroud around sales success as if a guarded secret; others set out strict rules and steps without regard to context and expertise. But in reality, making the sale is much simpler. In his new book, Sweet Sales, Dr. Sweet presents powerful selling ......
SweetSuccess delves into the complexities of excellence and how to achieve it in all areas of life. The author intelligently and astutely explores myriad realms of topics that balance faiths, cultures, social mores, relational lifestyles, philosophies--the whole gamut of life--to expand and enhance readers perspectives and worldview.
In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive ......
How to Deliver a Customer Service Experience That Disrupts the Competiti
When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.
Theres a reason they call it a convenience store - because its convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a ......
