Create Customers for LIfe and a Life for Yourself!
If you've ever thought you're the only one who truly
cares about service and you're not sure how to maintain
the motivation, a moment at The Customer Service Zoo may
be just what you need. Feeling uninspired while preparing
his new service strategy, Phil finds himself taking his
daughter to the zoo. There the animal antics set him off
on a ......
The Six Elements That Ensure Exceptional Service Without Exception
Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you!
While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the ......
Everyone knows the importance of good marketing, but few companies consistently create successful campaigns. Spending marketing budgets wisely, especially when the economy is in a downturn, is more important than ever. This book guides you step-by-step to create a marketing plan that can produce positive, measurable results.
A guide for western companies seeking to maximize their marketing success in Asia, which accounts for a quarter of the world economy and half of the world's population, but where cultural differences strongly influence consumer behaviour.
Consumer Traits, Self-Regulation, and Marketing Ethics
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
Consumer Traits, Self-Regulation, and Marketing Ethics
Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political system, primarily in the form of celebrity endorsements.
If you're just starting out in business, or are a seasoned entrepreneur, business owner or marketing professional, "Buying Customers" will give you new insights and inspiration to boost your efforts in a way that turns all of your sales and marketing investments into guaranteed results!
