Ideas to inspire anyone to become more innovative and to spark creative thinking. Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas.
Test, Monitor & Constantly Improve Your Selling Skills
Many books simply lists prescribed techniques and leave
the reader to interpret them. What makes this book
different os hat is provides clear, practical advice on
every aspect of making a sale, but you'll also find much
more: templates, tables, exercises and stimulating ideas
to develop your sales techniques and monitor your
progress in a ......
Everyone knows the importance of good marketing, but few companies consistently create successful campaigns. Spending marketing budgets wisely, especially when the economy is in a downturn, is more important than ever. This book guides you step-by-step to create a marketing plan that can produce positive, measurable results.
Why Some Brands Are Just Gotta Have, Drive All Night For, and Tell All Y
What makes some brands stand out from the pack year after year? This work defines the key ingredients that go into passion brands - brands that we recommend to friends wholeheartedly, with a joyous, even evangelical zeal. It identifies the social factors that have made passion brands the driving force in consumer marketing.
An informed and incisive... one stop r?sum? of the major
'gurus' who have had a critical influence on marketing
thinking and development. This is much more than just a
series of summaries, Sultan has worked directly with many
of the figures in this book. It's enabled him to
summarise, contrast and comment on the key concepts with
knowledge, ......
A Guide to the Dynamics of International Public Relations
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of ......
Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.
Shows how organizations can best manage their reputations, arguing convincingly for a new focus on corporate brand development rather than on individual brand name products. Discusses how all forms of communication, including performance of specific products, employees' services, and advertising, m
