Integrated Marketing Communication for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's digital first media landscape.
Marketing Practices and Messages in the Age of Aging
While adults 65 and older control 70% of disposable income in the U.S., most marketing campaigns devote under 10% of their budgets to seniors. Engaging students in strategies and practices for this age of longevity, this text features professional interviews, theory-based research, and practical exercises to supplement any strategic comm course.
Integrated Marketing Communication for the Digital Media Landscape
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of todays digital first media landscape.
Economist Ryan Murphy explains divergences between popular and informed opinion on the value of the institutions of the modern world, including globalized markets, science, and pluralism. The public expresses hostility for these institutions both in the voting booth and in their private lives, and even through the marketplace itself.
Build More Profitable Relationships, Close More Sales, Drive MoreBusiness
In only one month, you can acquire the skills, tools, and techniques that will help you turn more prospects into loyal customers, increase your sales, and derive greater enjoyment from the experience.
The Six Elements That Ensure Exceptional Service Without Exception
Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you!
While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the ......
Improvement is not innovation...and innovation is essential if your aim is to survive in today's business environment.
Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want ......
This authoritative handbook connects research and industry practice in a one-stop reference for media students and professionals. Addressing the latest technologies and business practices, the handbook offers strategic guidance for solving media management issues in a convergent environment.
How to Create an Unfair Advantage and Outsell Your Competition
Make more sales, grow your network, and become a top earner!
Uncopyable Sales Secrets teaches a foolproof system for creating an Uncopyable Attachment with your prospects and clients so that you can fill your sales pipeline, close more deals, and build a loyal customer base.
Sales success isn't the result of being good at selling a product or ......
