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  • 100 Great Copywriting Ideas From Leading Companies Around the World

  • Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ......
  • ISBN-13: 9780462099736 (Paperback)
  • Publisher: MARSHALL CAVENDISH
    Imprint: MARSHALL CAVENDISH INTNL ASIA
  • Author: Maslen, Andy
  • Price:
    AUD $24.99
  • Stock: 33 in stock
  • Local release date: 28/12/2009
  • Availability: Order will be despatched as soon as possible.
  • Categories: Writing & editing guides [CBW]Advertising [KJSA]
  • A History of Advertising

  • The First 300,000 Years
  • "This full-color book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section"--
  • ISBN-13: 9781538141212 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Author: Richards, Jef I
  • Price:
    AUD $254.00
  • Stock: 0 in stock
  • Local release date: 30/05/2022
  • Availability: Book will be despatched upon release.
  • Categories: Advertising [KJSA]
9781793629340 Add to Cart Academic Inspection Copy
  • Holy Hype

  • A Guide to Religious Fervor in the Advertising of Goods and the Good New
  • This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services.
  • ISBN-13: 9781793629340 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • Author: Sarapin, Susan H.
  • Price:
    AUD $152.00
  • Stock: 0 in stock
  • Local release date: 15/03/2022
  • Availability: Book will be despatched upon release.
  • Categories: Communication studies [GTC]Media studies [JFD]Advertising [KJSA]
  • The Consumer Insights Handbook

  • Unlocking Audience Research Methods
  • This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
  • ISBN-13: 9781538145517 (Hardback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: ROWMAN & LITTLEFIELD PUBLISHERS
  • Author: Danielle Sarver Coombs
  • Price:
    AUD $205.00
  • Stock: 0 in stock
  • Local release date: 15/07/2021
  • Availability: Book will be despatched upon release.
  • Categories: Communication studies [GTC]Advertising [KJSA]Market research [KJSM]
9781498560344 Add to Cart Academic Inspection Copy
  • Comparative Advertising

  • History, Theory, and Practice
  • Comparative advertisements-the kind that refer to "the other guys" or actually identify competitors by name-can be tremendously successful, or lead to a marketing disaster. The History, Theory, and Practice of Comparative Advertising reveals the possibilities and pitfalls associated with this widely used approach.
  • ISBN-13: 9781498560344 (Paperback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: LEXINGTON BOOKS
  • Author: Beard, Fred
  • Price:
    AUD $60.99
  • Stock: 0 in stock
  • Local release date: 05/08/2020
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Communication studies [GTC]Advertising [KJSA]
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