5 steps to powerful and strategic communications using your organisation's own resources
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in todays attention economy.
First independent book about Singapore's national brand, with a balanced critique of what has had an impact on shaping the Singapore brand through history
A Shockingly Simple Guide to Becoming Your Own Kickass Publicist
"Why don't I just hire a damn publicist?"
Nobody can sell the idea of your creation better than you. If you're a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital information forged from over 10,000 hours of experience. The goal: for you ......
The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between an organization and key stakeholders. Scholars of communication, public relations, and leadership will find this book of particular interest.
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of ......
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of ......
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
The People's Money: The Prospect for Public Banking in the United States, offers a broad account and analysis of the most radical policy proposal of the populist movement: a new monetary currency issued by a public banking system. Nineteenth century American populists proposed a radical theory of sovereign money creation through public banking. ......
Audience beyond Stakeholders in a Technological Age
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender and race.
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and ......
Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One ......
With illustrations showing many erotic ads that push the boundaries of sexuality and taste of product marketing, this title tracks the history of sex in advertising. It also explores the many factors that make the link between sex and our consumer culture so successful.
A Guide to the Dynamics of International Public Relations
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of ......