Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One ......
First independent book about Singapore's national brand, with a balanced critique of what has had an impact on shaping the Singapore brand through history
The Trust Factor: Communicating Corporate Social Responsibility explores theoretical frameworks and practical applications for creating trust between an organization and key stakeholders. Scholars of communication, public relations, and leadership will find this book of particular interest.
Audience beyond Stakeholders in a Technological Age
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
A Guide to the Dynamics of International Public Relations
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of ......
A Shockingly Simple Guide to Becoming Your Own Kickass Publicist
"Why don't I just hire a damn publicist?"
Nobody can sell the idea of your creation better than you. If you're a performer, athlete, entrepreneur, charity, small business owner, or entertainer of any kind, Media Whore contains vital information forged from over 10,000 hours of experience. The goal: for you ......
