Drawing on the academic literature and real-world examples, this book details the impacts of interactive media in various sectors of American society. The aim is to provide the reader with a set of applicable principles and practical tips for understanding and navigating these changes, now and into the future.
In this book, Nydia Flores-Ferran offers a comprehensive examination of linguistic intensification in Spanish and English communication. Flores-Ferran examines how intensification is defined as well as the various linguistic features, strategies, and devices we employ to escalate and amplify our oral and written communication. The book builds on a ......
Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.
Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
Psychodynamic Clinical Theory and Psychopathology in Contemporary Multic
The fifth edition of Inside Out and Outside In is an up-to-date and essential resource for mental health professionals and students practicing in today's increasingly complex environment.
Psychodynamic Clinical Theory and Psychopathology in Contemporary Multic
The fifth edition of Inside Out and Outside In is an up-to-date and essential resource for mental health professionals and students practicing in today's increasingly complex environment.
Influenced unpacks what happens to our brains and our behaviors each time we click "Like" or even just scroll for new content on social media. Through interviews with top influencers, the latest studies, and pop-culture anecdotes, and Dr. Boxer Wachler's own expertise as both a scientist and influencer himself, he reveals how influence works.
