Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.
Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction. Case studies illustrate cultural approaches, along with an ethical framework for communication.
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
Psychodynamic Clinical Theory and Psychopathology in Contemporary Multic
The fifth edition of Inside Out and Outside In is an up-to-date and essential resource for mental health professionals and students practicing in today's increasingly complex environment.
Psychodynamic Clinical Theory and Psychopathology in Contemporary Multic
The fifth edition of Inside Out and Outside In is an up-to-date and essential resource for mental health professionals and students practicing in today's increasingly complex environment.
Influenced unpacks what happens to our brains and our behaviors each time we click "Like" or even just scroll for new content on social media. Through interviews with top influencers, the latest studies, and pop-culture anecdotes, and Dr. Boxer Wachler's own expertise as both a scientist and influencer himself, he reveals how influence works.
This book captures contemporary debates around indigenous languages and social change communication. Contributors bring together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia.
This book brings together voices from the margins, within the context of indigenous languages and development communication, from underrepresented regions in terms of academic enterprise. The cases presented here serve as a starting point for multiple debates and seek to present a first glimpse of discussions within the disciplines.
