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Brands
The New Wealth Creators
Surveys all aspects of branding, from new brand development to brand management, from trademark protection to the role of advertising and design. Looking at the increasingly crucial role that brands have come to play in the international marketplace, 20 contributions address questions such as how l
ISBN-13: 9780814755990 (Hardback)
Publisher: NEW YORK UNIVERSITY PRESS
Imprint: NEW YORK UNIVERSITY PRESS
Susannah Hart, John Murphy
Price:
AUD $193.00
Stock: 0 in stock
Local release date: 01/12/1997
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Categories: Sales & marketing [KJS]

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Building Brands Directly
Creating Business Value from Customer Relationships
Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising effectiveness. They must also conted with a trend towards retailers' having their own labels. In response, brand owners have shown increasing interest in employing direct marketing as a competitive weapon. In Building ......
ISBN-13: 9780814766187 (Hardback)
Publisher: NEW YORK UNIVERSITY PRESS
Imprint: NEW YORK UNIVERSITY PRESS
Stewart Pearson
Price:
AUD $193.00
Stock: 0 in stock
Local release date: 01/03/1996
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Categories: Sales & marketing [KJS]

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Fleeced
Recognize the con artist before you get taken! This work exposes dozens of telephone, mail, and computer-based scams, explaining how they work and how you can avoid becoming their next victim.
ISBN-13: 9780879759636 (Hardback)
Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
Imprint: PROMETHEUS
Fred Schulte
Price:
AUD $58.99
Stock: 0 in stock
Local release date: 01/06/1995
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Categories: Consumerism [JFFT]Crime & criminology [JKV]Sales & marketing [KJS]

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Brand Power
Every day each of us experiences the marketing power and influence of a widely recognized brand name. When we use Coke as a synonym for cola products, or Kleenex to mean tissue, we reinforce the power of these brands. It is no surprise, then, that companies with established brand names protect and nurture them, and that companies without brand ......
ISBN-13: 9780814779651 (Hardback)
Publisher: NEW YORK UNIVERSITY PRESS
Imprint: NEW YORK UNIVERSITY PRESS
Paul Stobart
Price:
AUD $193.00
Stock: 0 in stock
Local release date: 01/12/1994
Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
Categories: Sales & marketing [KJS]

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