Gain business presence and increase your networking scope, sales, marketability, and knowledge while becoming a leader within your area of business. With over 364 million registered users worldwide whether you are a local business or international make sure you can be found on LinkedIn and that your presence is strong. Accomplish that goal using ......
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
A Guide to the Dynamics of International Public Relations
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of ......
HOOK gives you an easy to remember system to create campaigns that have human emotion, ownable messaging, unique offerings and talkability among their audience. HOOK theory is made up of four elements (Human, Ownable, Offer, Keep) that help you create great ideas and marketing campaigns that work.
Use the power of the Internet to start your own business or improve the business you have already started. This guide will show how with limited resources anyone can start a business with the multitude of tools available for research, marketing, sales, distribution, website creation and communication that are a fingertips click away. Written by a ......
An informed and incisive... one stop r?sum? of the major
'gurus' who have had a critical influence on marketing
thinking and development. This is much more than just a
series of summaries, Sultan has worked directly with many
of the figures in this book. It's enabled him to
summarise, contrast and comment on the key concepts with
knowledge, ......
NEW 4th EDITION! Good Service is Good Business: 7 Simple Strategies for Success Catherine DeVrye Boost your bottom line and staff morale with these practical and simple to implement ideas. After the initial success of the #1 best-seller in Australia and Taiwan; here's the new 4th edition of Good Service is Good Business. First published by ......
