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9781498566827 Add to Cart Academic Inspection Copy
9781538128244 Add to Cart
9781462522705 Add to Cart Academic Inspection Copy

  • Primer of Public Relations Research, Third Edition

  • Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and ......
  • ISBN-13: 9781462522705 (Hardback)
  • Publisher: GUILFORD PUBLICATIONS
    Imprint: THE GUILFORD PRESS
  • Don Stacks
  • Price:
    AUD $150.00
  • Stock: 0 in stock
  • Local release date: 06/01/2017
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Research methods: general [GPS]Public relations [KJSP]
9780762773435 Add to Cart
9780462099491 Add to Cart

  • 100 Great PR Ideas

  • From Leading Companies Around the World
  • Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One ......
  • ISBN-13: 9780462099491 (Paperback)
  • Publisher: MARSHALL CAVENDISH
    Imprint: MARSHALL CAVENDISH INTNL ASIA
  • Jim Blythe
  • Price:
    AUD $24.99
  • Stock: 0 in stock
  • Local release date: 02/01/2010
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Public relations [KJSP]
9781591020851 Add to Cart

  • The Erotic History of Advertising

  • With illustrations showing many erotic ads that push the boundaries of sexuality and taste of product marketing, this title tracks the history of sex in advertising. It also explores the many factors that make the link between sex and our consumer culture so successful.
  • ISBN-13: 9781591020851 (Paperback)
  • Publisher: ROWMAN & LITTLEFIELD PUBLISHERS
    Imprint: PROMETHEUS
  • Tom Reichert
  • Price:
    AUD $50.99
  • Stock: 0 in stock
  • Local release date: 01/05/2003
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: Advertising [KJSA]Public relations [KJSP]
9780814756799 Add to Cart Academic Inspection Copy

  • How to Manage Your Global Reputation

  • A Guide to the Dynamics of International Public Relations
  • Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of ......
  • ISBN-13: 9780814756799 (Paperback)
  • Publisher: NEW YORK UNIVERSITY PRESS
    Imprint: NEW YORK UNIVERSITY PRESS
  • Michael Morley
  • Price:
    AUD $60.99
  • Stock: 0 in stock
  • Local release date: 01/05/2002
  • Availability: This book is temporarily out of stock, order will be despatched as soon as fresh stock is received.
  • Categories: International business [KJK]Sales & marketing [KJS]Public relations [KJSP]
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