''With the potential to be enormously influential, Sweet Air addresses American popular song as a whole while offering a compelling reinterpretation of the rise of pop music as an expansion of vernacular modernism. This book will be warmly received by a wide variety of scholars in American studies, southern studies, musicology, and popular music.''--Diane Pecknold, author of The Selling Sound: The Rise of the Country Music Industry ''Sweet Air is brilliant in its way of tracing the commercial genres of popular music from their purported regionalism to a deterritorialization made possible by modern technology. An original and engaging argument about regionalism and modernity.''--Barbara Ching, author of Wrong's What I Do Best: Hard Country Music and Contemporary Culture