''Using the insights of whiteness studies and a rich array of primary sources, Mellinger demonstrates how and why the American Society of Newspaper Editors failed to achieve its 1978 diversity initiative's hiring goals by the goal year of 2000. She persuasively argues that whiteness (and maleness) consistently operated as a professional norm within the ASNE across time, even as the organization's leaders attempted to diversify newsrooms across America. A compelling and provocative book.'' Kathy Roberts Forde, author of Literary Journalism on Trial: Masson v. New Yorker and the First Amendment