""A fascinating story of how Korean cultural industry grew from being a relatively overlooked sector to becoming a global success story, analyzing the social and technological mechanism that enabled this sector's growth and its relations with the state. This book is an outstanding contribution to the scholarship on the New Korean Wave.""--Nissim Otmazgin, author of Regionalizing Culture: The Political Economy of Japanese Popular Culture in Asia ""In recent years, the Korean wave, Hallyu, has emerged as a major Asian presence on the media globe but its political economy has largely been ignored. Dal Yong Jin's excellent study fills this gap in international scholarship: highly recommended.""--Daya Thussu, University of Westminster, London ""In a concise and illuminating book that unpacks the evolution of the Korean Wave, Jin deftly highlights the key factors that have fueled the rise of South Korea as a major player in the global market place for popular culture.""--Hyung-Gu Lynn, University of British Columbia ""Much has been written in recent years about the Korean Wave, or Hallyu. But what has often been missing is the capacity to situate this wave in the wider context of political economy, cultural policy, and global media flows. Dal Yong Jin's book marks an admirable survey of the phenomenon from this critical institutional perspective, and will become the defining text for understanding the political economy of the New Korean Wave.""--Terry Flew, author of Global Creative Industries