Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy.
Jim Blythe is a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy.