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NEW YORK UNIVERSITY PRESSISBN: 9780814745472

The Cool Sell of Guerrilla Marketing

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Sale price$171.00
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Out of Stock - Available to backorder

By Michael Serazio
Imprint:
NEW YORK UNIVERSITY PRESS
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Format:
HARDBACK
Pages:
237

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Description

Contents Acknowledgments 1 Buying into the Cool Sell 2 The Ambient Governance of Advertainment 3 Street Spectacle and Subculture Jamming 4 Buzz Agency and the Regime of Dialogue 5 Crowd-Sourced Marketing and the Freedom to Labor 6 Managing Agency in the Regime of Engagement Appendix Notes BibliographyIndex About the Author

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