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Generic

Name: Generic
Brand: JOHNS HOPKINS UNIVERSITY PRESS
SKU: 9781421421643
Price: 58.99 AUD
Availability: InStock

JOHNS HOPKINS UNIVERSITY PRESSISBN: 9781421421643

The Unbranding of Modern Medicine

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$58.99

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By Jeremy A. Greene
Imprint: JOHNS HOPKINS UNIVERSITY PRESS
Release Date: November 14, 2016
Format: PAPERBACK
Pages: 376

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Generic drugs are now familiar objects in clinics, drugstores, and households around the world. We like to think of these tablets, capsules, patches, and ointments as interchangeable with their brand-name counterparts: why pay more for the same? And yet they are not quite the same. They differ in price, in place of origin, in color, shape, and size, in the dyes, binders, fillers, and coatings used, and in a host of other ways. Claims of generic equivalence, as physician-historian Jeremy Greene reveals in this gripping narrative, are never based on being identical to the original drug in all respects, but in being the same in all ways that matter.

How do we know what parts of a pill really matter? Decisions about which differences are significant and which are trivial in the world of therapeutics are not resolved by simple chemical or biological assays alone. As Greene reveals in this fascinating account, questions of therapeutic similarity and difference are also always questions of pharmacology and physiology, of economics and politics, of morality and belief.

Generic is the first book to chronicle the social, political, and cultural history of generic drugs in America. It narrates the evolution of the generic drug industry from a set of mid-twentieth-century "schlock houses" and "counterfeiters" into an agile and surprisingly powerful set of multinational corporations in the early twenty-first century.

The substitution of bioequivalent generic drugs for more expensive brand-name products is a rare success story in a field of failed attempts to deliver equivalent value in health care for a lower price. Greene's history sheds light on the controversies shadowing the success of generics: problems with the generalizability of medical knowledge, the fragile role of science in public policy, and the increasing role of industry, marketing, and consumer logics in late-twentieth-century and early twenty-first century health care.

Preface to the 2016 Edition
Acknowledgments
Introduction. The Same but Not the Same
I. What's in a Name?
1. Ordering the World of Cures
2. The Generic as Critique of the Brand
II. No Such Thing as a Generic Drug?
3. Drugs Anonymous
4. Origins of a Self- Effacing Industry
5. Generic Specificity
III. The Sciences of Similarity
6. Contests of Equivalence
7. The Significance of Differences
IV. Laws of Substitution
8. Substitution as Vice and Virtue
9. Universal Exchange
V. Paradoxes of Generic Consumption
10. Liberating the Captive Consumer
11. Generic Consumption in the Clinic, Pharmacy, and Supermarket
VI. The Generic Alternative
12. Science and Politics of the ""Me- Too"" Drug
13. Preferred Drugs, Public and Private
14. The Global Generic
Conclusion. The Crisis of Similarity
List of Abbreviations
Notes
Index

""A detailed, well-documented and engaging account... The audience for Generic is broad. Pharmacists who appreciate the history of our profession will enjoy learning about the events and actions that formed the current state of drug policy... Generic could serve as the basis for a revealing graduate seminar in the pharmacy social and administrative sciences. Finally, pharmacy and medical historians and sociologists including those without a health emphasis should find this book useful as generic drugs are used as a specific example of the interplay between science, the professions, industry, government, other regulators, and consumers in shaping contemporary health policy.""

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