Managing Today's News Media

Samir "Mr. Magazine (TM)" Husni, Ph.D. is the founder and director of the Magazine Innovation Center at the University f Mississippi's Meek School of Journalism and New Media. He is also Professor and Hederman Lecturer at the School of Journalism. As Mr. Magazine (TM) he engages in media consulting and research for the magazine media and publishing industry. Dr. Husni is the author of the annual Samir Husni's Guide to New Magazines; Just Common Sense: Mr. Magazine's Ideas to Grow and Cultivate Magazine Media ; Magazine Conversations; Magazine Publishing in the 21st Century; Launch Your Own Magazine: A Guide for Succeeding in Today's Marketplace; and Selling Content: The Step-by-Step Art of Packaging Your Own Magazine,. Dr. Husni is also the co-author of Design Your Own Magazine . He is also the editor of The Future of Magazines. He has presented seminars on trends in magazines and magazine media to the editorial, advertising and sales staff of the magazine groups of the Morris Communications Company, the Finnish media group Sanoma, The South African Media 24 Magazine Group, IOStudio, Hightlights for Children, Inc., Hearst Corp., Hachette Filipacchi Magazines, Meredith Corp., Reader's Digest Magazine, ESPN the magazine, Sail Magazine, American Airlines Publishing, the National Geographic Society, the Swedish magazine group Bonnier, Southern Progress magazines, New South Publishing, Inc., the Society of Professional Journalists, the American Society of Magazine Editors, MPA: The Association of Magazine Media, Vance Publishing Corporation, the Florida Magazine Association, The Magazine Association of Georgia, the National Society of Black Journalists, the Japanese Magazine Publishers Association, and the American Press Institute. He is "the country's leading magazine expert," according to Forbes ASAP magazine, "the nation's leading authority on new magazines," according to min:media industry newsletter; "a world-renowned expert on print journalism" according to CBS News Sunday Morning and The Chicago Tribune dubbed him "the planet's leading expert on new magazines." Dr. Husni has been interviewed by major U.S. and International media on subjects related to the magazine industry. He has been profiled and is regularly quoted in The New York Times, The Los Angeles Times, USA Today, The Chronicle of Higher Education, and many other newspapers world-wide, as well as the major newsweeklies and a host of trade publications. He has appeared on CBS News Sunday Morning, Good Morning America, CNBC, CNN, CNNFN, PBS, and on numerous radio talk shows including National Public Radio's Morning and Weekend Editions as well as On The Media. Dr. Husni holds a doctorate in journalism from the University of Missouri-Columbia and a master's degree in journalism from the University of North Texas. Debora Halpern Wenger, a veteran journalist and educator, is associate professor and director of undergraduate journalism at the University of Mississippi. She is also a former associate professor at Virginia Commonwealth University. Prior to her academic appointment, she served as assistant news director at WFLA-TV in Tampa, Fla. She started her career as a reporter/anchor at KXJB in Fargo, N.D., moved on to producing at WBBH in Ft. Myers, Fla., and WMUR in Manchester, N.H., then became executive producer at WSOC in Charlotte, N.C. Wenger conducts multimedia training in newsrooms across the country and is co-author of the broadcast, online and mobile journalism curricula for the Society of Professional Journalists' Journalism Training Program. She has been invited to work as visiting faculty for the Poynter Institute. She has a BA from what is now known as Minnesota State University and an MA from University of North Carolina-Charlotte. Hank Price, is a veteran television executive who has led some of the nation's most prominent stations including WBBM-TV, the CBS owned station in Chicago, KARE-TV, the Gannett-owned NBC affiliate in Minneapolis/St. Paul, WXII-TV in Winston-Salem, NC and WFMY-TV in Greensboro, NC. He is currently the President & General Manager of WVTM-TV, the Hearst-owned NBC affiliate in Birmingham, Al. Since 2000 Price has also been Senior Director of Northwestern University's Media Management Center where he concentrates on future journalism and business models. Earlier in his career Price was a national television consultant with Frank N. Magid Associates. A frequent speaker at industry events, in 2000 Price was named a Fifth Estater by Broadcasting & Cable Magazine for "innovation in television news." In 2010 he was given the North Carolina Association of Broadcast's Distinguished Service Award for "Outstanding contributions to broadcasting." That same year he was named a member of University of Southern Mississippi's Journalism Hall of Fame.

Chapter 1: Audience First Benefits State of the Audience The Business of Journalism Branding the News New Challenges The 4 C's Strategy Leadership Reports Theory in Practice Think and Do Executive Summary Chapter 2: Be The Brand Benefits The Importance of Brand The 4 C's Strategy: Choice Leadership Report - Douglas Clemensen Leadership Report - Marv Danielski The Rise of Targeted Media Brands Leadership Report - Ekaterina Walter Theory in Practice - Branding Theory Focus on the Future Executive Summary Think and Do Chapter 3: Audience Power Benefits State of the Medium The 4 C's Strategy: Control Leadership Report - Scott Libin Technology Advancement Theory in Practice - Social Construction of Technology Empowerment of Social Media Leadership Report - Jacques Natz Audience Measurement & Research Leadership Report - Pat McDonough Psychographics, Tribes, and Other Qualitative Measurements The Audience "Persona" Behavioral Sequence Modeling Focus on the Future Executive Summary Think and Do Chapter 4: Newspapers Benefits State of the Medium Leadership Report - Stan Tiner Innovation Needed The 4 C's Strategy: Change Leadership Report - Scott Coopwood Looking Back - Technology Challenge Leadership Report - Michael Rooney Theory in Practice - Contingency Theory Focus on the Future Executive Summary Think and Do Chapter 5: Magazines Benefits State of the Medium The 4 C's Strategy: Customers Leadership Report - David Carey New Revenue Streams Leadership Report - Donna Kessler Leadership Report - Steve Kotok Looking Back Theory in Practice - Leadership Theory Focus on the Future Executive Summary Think and Do Chapter 6: TV Benefits State of the Medium The 4 C's Strategy: Choice Leadership Report - Donna Reed Looking Back - Complacent Past Leadership Report - Leon Long Theory in Practice - Innovation Management Leadership Report - Steve Hammel Focus on the Future Executive Summary Think and Do Chapter 7: Online Benefits State of the Medium Leadership Report - Bill McCandless Leadership Report - Warren Webster The 4 C's Strategy: Change Leadership Report - Chip Mahaney Looking Back - Hindsight Is Easy Theory in Practice - Dual Transformation Focus on the Future Executive Summary Think and Do Chapter 8: Mobile Benefits State of the Medium The 4 C's Strategy: Control Looking Back - Mobile Moves Quickly Leadership Report - David Cohn Leadership Report - Bill Tallent Theory in Practice - New Product Development Focus on the Future Leadership Report - Dan Bradley Executive Summary Think and Do Chapter 9: From Consumer to Producer Benefits Social Media and the News The 4 C's Strategy: Customers Leadership Report - Katie Hawkins-Gaar Leadership Report - Judy M. Stone Content Curation Leadership Report - Lewis D'Vorkin Theory in Practice - Disruptive Innovation Focus on the Future Executive Summary Think and Do Chapter 10: Show Me the Money Benefits State of the Medium The 4 C's Strategy: Change Media Revenue Models Leadership Report - Gary Randazzo Leadership Report - Wayne Freedman Content Marketing Event Marketing Amazon.com: A Digital Exclusive Distribution System Impact of Regulation on Future Business Models Leadership Report - Mark Prak Theory in Practice - Revenue Management Executive Summary Think and Do Chapter 11: Road Map for the Future Benefits State of the Medium The Power of Choice The Power of Connectivity Understanding the Media Consumer Leadership Report - John Lavine Mission Critical: Brand Leadership Report - Gordon Borrell Role of the Consumer Journalist Role of the Journalism Entrepreneur Media Start-ups Leadership Report - Terry Mackin Big Data Content Competition News Media Manager Skill Set Journalism Rules The Trusted Source Executive Summary Think and Do