Marco Vriens is founder and CEO of Kwantum, an analytics firm. He earned his Ph.D. in business administration from the University of Groningen. He specializes in marketing analytics, brand research, research methodology, consumer psychology and decision-making. Chad Vidden is founder and COO of Kwantum, an analytics firm. He is full professor of mathematics and statistics at the University of Wisconsin-La Crosse. He earned his Ph.D. in applied mathematics from Iowa State University. He specializes in machine learning, data science, numerical analysis, and computational mathematics.
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