A Practical Introduction to Mixed Methods for Business and Management

Pat Bazeley is Director of Research Support P/L and Adjunct Professor in the Translational Research and Social Innovation Centre at Western Sydney University. Since graduating in psychology, she has worked in community development, as an evaluation researcher, and in academic research development. For almost 30 years Pat has been providing research training and project consulting to academics, graduate students and practitioners representing a wide range of disciplines across Australia and internationally. Her particular expertise is in helping researchers to make sense of qualitative, survey, and mixed methods data, and to use computer programs for management and analysis of data. Pat's research has focused on qualitative and mixed methods data analysis, the development and performance of researchers, and the wellbeing of older women. She has published books, chapters, and articles on mixed methods and qualitative data analysis. She serves on the Editorial Board of the Journal of Mixed Methods Research and was 2015-2016 President of the Mixed Methods International Research Association.

Chapter 1: Foundations Chapter 2: Developing a Mixed Methods Study Chapter 3: Designing and Conducting a Mixed Methods Study Chapter 4: Analysing Mixed Methods Data Chapter 5: Bringing It All Together Glossary

At last, a book that brings mixed methods into the realm of business research in an accessible and meaningful way for both experienced and less experienced researchers. It has made me rethink how powerful mixed methods research can be, especially in the policy and engagement realm of academic scholarship. Whether you are designing or completing a small or large project, this is the 'go to' book and should be a compulsory text for all business research students. -- Dr Lee Moerman Pat Bazeley offers a concise and balanced, yet comprehensive, introduction to the mixed methods research journey from developmental stages to writing up, laced with examples from the literature and from her own research. This guide will be gold for any social or behavioural researcher aspiring to expand their methodological repertoire. Invest in this book now - it will return that investment many times over! -- Emeritus Professor Ray Cooksey