Natalie T. Wood, PhD, is an associate dean and professor of marketing at Saint Joseph's University. Her work in social media focuses on word of mouth, advertising and influencer marketing. She is a co-author of #Share: How to Mobilize Social Word of Mouth (sWOM), Virtual Social Identity and Consumer Behavior and Maximizing Commerce and Marketing Strategies through Micro-Blogging. Caroline K. Munoz, PhD, is a professor of marketing at the University of North Georgia. Her research explores marketing pedagogy and political marketing in the context of visually oriented social media platforms.
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