Kipp Bodnar is the chief marketing officer at HubSpot, where he leads the company’s global marketing strategy across awareness, demand, and brand, as well as HubSpot’s strategic partnerships. With over fifteen years at HubSpot, Kipp has helped scale the company from a startup into the #1 agentic customer platform for growing businesses. Kipp is the author of Loop: Outlear. Outmarket. Outgrow. and co-host of Marketing Against the Grain, a podcast exploring the intersection of marketing, AI, and business growth. He is an active advisor and investor in some of the world’s leading technology companies and serves on the board of directors for Gusto and Similarweb.
Kieran Flanagan has spent his career at the intersection of growth, marketing, and technology — first as SVP of Marketing at HubSpot, then as CMO at Zapier, and now as SVP of Agentic GTM and Systems at HubSpot, where he’s building the organization that makes AI the engine behind every goto- market motion. He invests in and advises companies at the frontier of SaaS (Sequoia Scout; Miro, Ramp, Chainlink, and others), and reaches hundreds of thousands of practitioners through Marketing Against the Grain, one of the leading YouTube channels on AI for GTM, and his Substack newsletter.
Description
“Theres no vague advice here. Loop offers a coherent philosophy for how modern marketing actually works. Thats especially valuable as the world keeps pace with AI. It’s required reading for teams serious about growth.”
—Alex Lieberman, Cofounder of Morning Brew and Tenex
“Distribution is becoming the new moat in the AI era, and this book will help you build that moat.”
—Lenny Rachitsky, Host of Lennys Podcast
“Most people market. A select few build systems that create lasting impact. Kipp and Kieran have spent their careers understanding what separates the two. Loop is the distillation of those lessons—hard-won insights from years spent building, testing, and scaling what works.”
—David Senra, Host of Founders Podcast
“Loop spells out the next era of marketing instead of declaring the last one over. I helped build the last one—and Im happily endorsing the new one. Thats how good it is. AI didnt shrink the marketer’s role . . . it expanded it.”
—Dharmesh Shah, Cofounder and CTO, HubSpot
“I pay attention to people who built the thing they’re teaching. Loop was written by two people who built one of the biggest marketing engines on the planet, and it’s them showing their work. Read it and steal their homework.”
—Codie Sanchez, CEO, Contrarian Thinking