''Coming on Strong has long been the go-to book for the history of women in sport. Now it moves boldly into the twenty-first century. Assessing the enormous changes that have reshaped the sports landscape since the 1970s, it reminds us that the playing field is still far from level and challenges us to make the ongoing quest for gender equity in sport part of the larger struggle for social change.'' --Susan Ware, author of Game, Set, Match: Billie Jean King and the Revolution in Women's Sports