”The longue dur+¬e of Bollywood is the subject of Unruly Cinema. A lively and textured account of the contradictory development of mainstream Hindi cinema as an industrial product, on the one hand, and an art form, on the other, this book is a must read for students of South Asian film, the culture industry, and discourses of globalization.”—Keya Ganguly, author of Cinema, Emergence, and the Films of Satyajit Ray