''If this isn't the best analysis of the professional sports business ever written, I'd like to see the book that beats it. . . . Should be read by every sports fan or -- for that matter -- social critic.'' --From a five-star review, West Coast Review of Books. ''Explores its subject so thoroughly and demolishes so many commonly held assumptions that after reading it even the most knowledgeable fans (and some journalists) should feel like drunks who have suddenly been forced to sober up.'' -- Chicago Tribune ''Required reading for anyone who calls himself a fan.'' -- Chicago Sun-Times ''An invaluable contribution to sports literature.'' -- Howard Cosell
