Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.''A fascinating account of what well may be this country's most characteristic institution.''--Andrew Hacker, New York Times Book Review ''You don't have to be in the life to relish this mosaic portrait of the art-craft-business-profession that has mirrored and also shaped American culture since 1880.''--Publishers Weekly ''I've used this book in my undergraduate and graduate classes for more than five years. It's an engaging treatment of a dynamic subject, and students warm to it quickly.''--Kim B. Rotzoll, author of Advertising in Contemporary Society: Perspectives Toward Understanding ''Arguably the best general history of advertising.''--New York Review of Books
