"Fojas has done it again. With her trademark elegance of prose and sharp cutting cultural critique she slices through those thick layers of capitalist ideology that wrap all variety of popular cultural entertainment. From blue-ice meth to the zombie invasions, Fojas scrapes to the bone just how pop culture speaks to and against very real, everyday material concerns of twenty-first century trans-Pacific borderland denizens. Extraordinary! Exquisite! Edifying!" Frederick Luis Aldama, author of The Cinema of Robert Rodriguez
"The range of this book is astonishing and Fojas does justice to complex theoretical concepts by showing how they help us understand the primary texts while not dumbing down the theory." David Schmid, author of Natural Born Celebrities: Serial Killers in American Culture
"An exciting book, quite probably Fojas's most important work to date. It is timely, edgy, well-researched, impassioned. In it, Fojas analyzes journalism, memoirs, literature, photography, art, film, TV, music, economics, history, all in relation to 'popular culture.' . . . She adroitly draws on Greek myths, Freud, Lacan, Marx, Deleuze and Guattari, Lyotard, Barthes, Michelle Alexander, Angela Davis, Foucault, and others in her contemplation of specific artistic and mass media exemplars." Christine Holmlund, editor of The Ultimate Stallone Reader: Sylvester Stallone as Star, Icon, Auteur