"Báez's timely and pathbreaking book explores the missing link in the literature of Latinx cultural studies, which have focused on matters of production or representation but seldom on Latinx audiences as active agents of their own. Her in-depth ethnography of audiences makes this original work a must-read for scholars working in the fields of Latinx studies, but also media, American studies, and gender studies more generally."--Arlene Dávila, author of El Mall: The Spatial and Class Politics of Shopping Malls in Latin America
"Báez makes a seminal contribution with this smartly researched study. She gives voice to U.S. Latinas as they enact cultural citizenship, offering important insights on how Latinas consume media for a sense of affirmation, belonging, and empowerment."--Mary C. Beltrán, author of Latina/o Stars in U.S. Eyes: The Making and Meanings of Film and TV Stardom