Editor's Foreword PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA The Forefathers of Our Forefathers - Wilbur Schramm Harold D Lasswell Politics, Power, and the Significant Symbol Paul F Lazarsfeld From Market Research to Media Effects to Social Reinforcement Kurt Lewin Field Theory, Groups, and Communication Carl I Hovland Experiments, Attitudes, and Communication The Heritage They Left Us PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA Wilbur Schramm - Steven H Chaffee and Everett M Rogers The Founder Institutionalization of Advanced Communication Study in American Universities