The Beginnings of Communication Study in America

SAGE PUBLICATIONS INCISBN: 9780761907169

A Personal Memoir

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Sale price$198.00
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By Wilbur Schramm
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SAGE PUBLICATIONS INC
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Format:
PAPERBACK
Pages:
218

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Description

Editor's Foreword PART ONE: THE BEGINNINGS OF COMMUNICATION STUDY IN AMERICA The Forefathers of Our Forefathers - Wilbur Schramm Harold D Lasswell Politics, Power, and the Significant Symbol Paul F Lazarsfeld From Market Research to Media Effects to Social Reinforcement Kurt Lewin Field Theory, Groups, and Communication Carl I Hovland Experiments, Attitudes, and Communication The Heritage They Left Us PART TWO: THE ESTABLISHMENT OF COMMUNICATION STUDY IN AMERICA Wilbur Schramm - Steven H Chaffee and Everett M Rogers The Founder Institutionalization of Advanced Communication Study in American Universities

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