Moderating Focus Groups

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe you've seen him there.

Preface About This Book Guiding Principles of Moderating What You Need to Do Before the Focus Group What You Need to Do During the Focus Group Selecting the Moderator Personal Qualities of Moderators Roles of Moderators Problems Encountered by Moderators People Problems Assistant Moderator Responsibilities Taking Notes and Recording the Discussion The Rapid Focus Group Rate Yourself - Check Sheets for Moderating Improving Your Moderating Skills Teaching Others to Moderate