Audience Analysis

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail's Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

A Concept with a History The Audience in Communication Theory and Research Typologies of Audience Questions of Media Reach Principles of Audience Formation and Continuity Audience Practices Social Uses of the Media Communicator - Audience Relations The Audience in Flux The Future of the Audience Concept