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Sustainable Marketing

Name: Sustainable Marketing
Brand: SAGE PUBLICATIONS
SKU: 9780761912194
Price: 438.0 AUD
Availability: InStock

SAGE PUBLICATIONSISBN: 9780761912194

Managerial - Ecological Issues

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$438.00

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Temporarily out of stock. Order now & we'll deliver when available

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By Donald A. Fuller
Imprint: SAGE PUBLICATIONS INC
Release Date: February 2, 1999
Format: PAPERBACK
Dimensions:
Weight: 570 g
Pages: 407

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By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.'

Sustainable Marketing An Overview New Decision Boundaries The Product System Life-Cycle Sustainable Marketing Strategies Sustainable Products Sustainable Channel Networks Sustainable Marketing Communications Sustainable Pricing Markets and Market Development

"This is the most authoritative and carefully and thoroughly documented treatment of what is generally known as green marketing that I'm aware of." -- Peter Gillett

Sustainable Marketing

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