The Handbook for Focus Group Research

Focus Groups An Overview Research Decisions Maximizing the Effectiveness of Focus Group Research Common Mistakes in Focus Groups The Moderator Focus Groups and the Technology Revolution Controlling the Costs of Focus Group Research New Moderating Techniques Global Focus Groups Litigation Focus Groups Focus Groups with Physicians Focus Group Trends Effective Management of Field Services and Recruiting Threats to the Focus Group Industry A Career as a Moderator Building a Business Moderating Focus Groups The Role of the Facility

"Always the leader in spotting crucial trends, Thomas L. Greenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the sweeping implications of video conferencing technology. . . . His writing provides a comprehensive exposition on how to optimize this important development with solid tips and recommendations for client users and moderators." -- John J. Houlahan