Attracting Equity Investors

Evan J. Douglas, Queensland University of Technology and Dean A. Shepherd, Rensselaer Polytechnic Institute, New York

Sources of Early-Stage Financing Roles and Equity Shares in the New Venture Evaluate the Business from the Investor's Perspective Evaluate the Managers from the Investor's Perspective The Three-Stage Communication Strategy Write a Compelling Business Plan Successfully Presenting and Defending Your Business Plan Valuing the Business and Negotiating the Deal Summary and Conclusions