Uncover the Hidden Power of Television Programming

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Uncover the Hidden Power of Television Programming

Name: Uncover the Hidden Power of Television Programming
Brand: SAGE PUBLICATIONS INC
SKU: 9780761915829
Price: 198.0 AUD
Availability: InStock

SAGE PUBLICATIONS INCISBN: 9780761915829

... and Get the Most from Your Advertising Budget

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$198.00

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By Kevin J. Clancy, David Lloyd
Imprint: SAGE PUBLICATIONS INC
Release Date: December 29, 1999
Format: PAPERBACK
Pages: 244

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Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.'

The Declining Effectiveness of Television Advertising Television Programming Vampire or Standard Bearer? A New Model of the Effects of Television Programming How the Program Involvement Study was Conducted Measuring Program Involvement on Several Dimensions The Hidden Power of Television Programming Revealed People, Products and Campaigns Most Sensitive to TV Programming Effects New Insights into Advertising Test Methods The New Standard for Media Buying Cost per Thousands Involved The Hidden Effects of Print Media Environment Uncover the Hidden Power of Television Programming and Print Editorial

Uncover the Hidden Power of Television Programming

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