W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
Request Academic Copy
Please copy the ISBN for submitting review copy form
Description
Overview and Introduction PART ONE: REVIEWING Theories of Media Violence Effects of Exposure to Media Violence Violent Content on Television PART TWO: RECONCEPTUALIZING Violence Schema and Context Levels of Analysis Development Effects Risk The Industry's Perspective PART THREE: RETHINKING METHODOLOGY Effects Methodologies and Methods Content Analysis of Media Violence PART FOUR: LINEATION THEORY Axioms and Dictionary Propositions
"This solid work of scholarship not only reviews existing theories of media violence, including effects of exposure to violence and data on violent television content, but it carefully leads the reader through a 'reconceptualizing' process (including chapters on violence, schema and context, levels of analysis, development, effects, risk and the industry's perspective) and rethinking of effects and content analysis methodology." * MEDIA ETHICS *