Product Planning Essentials

Introduction Strategy and Process Organizing People Opportunity Identification Concept Generation Concept Evaluation Technical Development Market Planning Commercialization and Launch Life Cycle Management Special Topics in Product Planning International Issues, Public Policy and Intellectual Property Product Development Best Practices

"Kenneth Kahn's book is a comprehensive treatment of the field of new product planning. He has covered virtually all of the tools and techniques essential to new product success and has provided references for those people who want to dig deeper into any of the topics. This book is a 'must have' for anyone engaged in the profession of product planning and development." -- Richard C. Notargiocomo