Moderating Focus Groups

Introduction The Focus Group Methodology Focus Groups Versus One-on-One ( In-Depth ) Interviews Role of the Moderator The Characteristics of a Successful Moderator Preparation for Moderating Recruiting Participants Pre- and Post-Group Briefing The Discussion Guide External Stimuli The Moderator Report Moderating Fundamentals Advanced Moderating Techniques Unique Moderating Situations Moderating Focus Groups Internationally Building a Business Moderating Focus Groups Pricing Focus Groups

"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books." -- Dave Quincy