Public Health Leadership and Management

Linda Swayne (Ph.D., University of North Texas) joined the University of North Carolina-Charlotte faculty in 1981, where she is now chair of the Marketing Department. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks. Her co-authored textbook, Strategic Management of Health Care Organizations, is in its fourth edition. She has published over 25 journal articles and scholarly papers and 30 case studies. Dr. Swayne was editor of the Case Research Journal from 1998 to 2001. She serves on the Steering Committee for the Metrolina Health Initiative, chairing the Marketing Committee. Previously, she served on the board of directors of the C.W. Williams Health Center, National Conference for Community and Justice, and the campaign board for the United Way of Central Carolinas.

PART ONE: IMPROVING PUBLIC HEALTH LEADERSHIP AND MANAGEMENT Analyzing Public Health Cases Information Sources for Public Health Leaders Oral Presentations in Public Health Settings Financial Analysis in Health Care Organizations PART TWO: PUBLIC HEALTH - CONTEXT Industry Note 1 US Health Care System Industry Note 2 Public Health PART THREE: PUBLIC HEALTH - CASES Case 1 CDC and the Mantookan Blood Supply: A Tough Management Decision Case 2 AIDSCAP Nepal Case 3 The Indiana State Department of Public Health: Managing Strategically Case 4 Cooper Green Hospital and the Community Care Plan Case 5 InterMark: Designing UNICEF's Oral Rehydration Program in Zambia Case 6 The New York State West Nile Virus Outbreak: What Should Be Nassau County's Response? Case 7 The Indian Health Service: Creating a Climate for Change Case 8 Three Vexing Cases in Health Care Ethics Case 9 DeKalb County Board of Public Health: (A) and (B) Case 10 Red Tide and Red Ink in Escambia County, Florida Case 11 The New Mexico Meningococcal Outbreak Case 12 C W Williams Community Health Center Case 13 Building for the Future of Public Health in Alabama Case 14 Possible Bioterrorism in New Hampshire: A Public Health Response Case 15 Despierta! A Physician's Stark Encounter with the Grim Human Toll of a Preventable Public Health Problem